My career began at the intersection of fashion and storytelling. While studying Fashion Business at Columbia College Chicago (with a brief but inspiring stint at the London College of Fashion), I quickly realized I was drawn less to the runway and more to the strategy behind the scenes: the branding, the messaging, and the way brands build lasting relationships with their audiences. Since then, I’ve built a career rooted in marketing by blending creativity with performance to help brands connect with their communities in meaningful, measurable ways.

At Garmentier, a stylist-focused tech startup, I led full-funnel marketing efforts that tripled memberships and grew our Instagram following by over 240% in just one year. I created and executed digital campaigns, launched partnerships, ran webinars, and built an email marketing strategy from the ground up. It was fast-paced, high-growth, and where I truly fell in love with marketing as both an art and a science.

That momentum carried into my time at C|Louise, a boutique PR and marketing agency, where I managed social media and digital strategy for nine lifestyle and hospitality brands. From content production to campaign recaps, I shaped and executed strategies that helped each client meet their goals and learned how to adapt a brand’s voice across different audiences and platforms.