As a virtual presentation, I crafted a deck to guide the timeline of the event. We started with a panelist introduction and quickly moved into an interview-type format for our industry experts to share their knowledge. Lastly, we ended with a few short rapid-fire questions/games to encourage participation from our attendees.

We were thrilled to receive an impressive 300 RSVPs, with a turnout of 170+ attendees. With data from a short follow-up survey, attendees enjoyed hearing from our panelists and gained valuable insights on adapting their businesses to meet the needs of the current market.

Adapting to the new normal of virtual events, I organized a virtual Stylist Forum as Garmentier’s Marketing Coordinator in Spring 2021. With months of extensive planning, we secured a panel of nine retail industry experts to facilitate an exciting conversation about the current state of retail. To increase awareness of the event, I developed a comprehensive marketing strategy to promote the event with weekly email campaigns, paid social media advertising, and giveaways partnering with our panelists.