In my role as Garmentier’s Marketing Coordinator, I developed a comprehensive social media strategy spanning Instagram, LinkedIn, Pinterest, Twitter, and Facebook. This involved extensive research of current trends and understanding the company’s three distinct target audiences. From there, I designed four key content pillars (entertain, educate, engage, and promote) to establish a content mix ideal for our company’s goals.

As a result of this targeted, strategic approach, we saw impressive growth across all platforms. Notably, @garmentier.co gained 7K followers on Instagram within just 12 months while maintaining a consistent engagement rate of 1.2%.